CENTURY 21 Real Estate, the iconic brand with the world’s largest real estate franchise sales organization, announced that it has been ranked highest in overall customer satisfaction by the J.D. Power 2014 Home Buyer/Seller Satisfaction StudySM, released today. Specifically, CENTURY 21® Real Estate swept the awards by receiving the highest ranking among national real estate companies across all four customer satisfaction segments in the study, including: First-Time Home-Buyer Satisfaction, Repeat Home-Buyer Satisfaction, First-Time Home-Seller Satisfaction and Repeat Home-Seller Satisfaction.
“CENTURY 21 sales professionals understand that real estate is about developing relationships and building trust with their customers. Customer satisfaction is at the core of everything that they do each and every day,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “Our brand reputation is earned and measured with every customer interaction, and these J.D. Power results showcase the quality of our franchise broker network and their affiliated sales professionals.”
The study, now in its seventh year, measures customer satisfaction among first-time and repeat home buyers and sellers with the nation’s largest real estate companies. Overall satisfaction is measured across four factors of the home-buying experience: agent/salesperson; real estate office; closing process; and variety of additional services. For satisfaction in the home-selling experience, the same four factors are evaluated plus a fifth factor, marketing.
“The feedback from thousands of home buyers and sellers in this study shows that the dedication and commitment of the C21® System to caring about the consumer, delivering excellent service and establishing trust as a differentiator in the market,” said Bev Thorne, chief marketing officer, Century 21 Real Estate LLC. “This study comes at the culmination of three years of hard work and dedication to a strategic roadmap that our brokers have embraced since 2011. By focusing on the quality of their affiliated sales professionals, they have raised the bar for customer service.”
The 2014 Home Buyer/Seller Satisfaction Study includes 5,810 evaluations from 4,868 customers who bought and/or sold a home between March 2013 and April 2014. The study was fielded between March 2014 and May 2014.
Headquartered in Westlake Village, Calif., J.D. Power is a global marketing information services company providing performance improvement, social media and customer satisfaction insights and solutions. The company’s quality and satisfaction measurements are based on responses from millions of consumers annually. For more information, visit jdpower.com. J.D. Power is a business unit of The McGraw-Hill Companies.