May 2017 Market Update | CENTURY 21 Affiliated

Welcome to the May Market update!
 
Founder Bill Kessler has been on a journey to visit 100 CENTURY 21 Affiliated offices in 100 days! While it may sound exhausting, Kessler was happy to be visiting the Affiliated Family members.
 
“The biggest effect on my body is that I’ve gained 8 pounds because everyone was welcoming and had food,” said Kessler. “The point of the trip is to show that we in Madison are not just in Madison, but we’re contactable, and we care. It’s great to see the Affiliated Family in action.”
 
CENTURY 21 Affiliated CEO & President Dan Kruse was also traveling to the annual Town Hall Meetings and gathered information on the local marketplaces. From rural Wisconsin to Florida to downtown Chicago, each market has little inventory.
 
The first quarter of 2017 was not as smooth as everyone hoped with numbers being down significantly in March and April.
 
Kessler offered some practical suggestions to help get through the rest of 2017.
 
“Do your best to keep your personal and business life balanced as you’ll encounter some stressful situations this year. The more you can stay off the emotional rollercoaster of your client and be the calming influence, the better.”
 
For listings, the two things that seem to be helping across all marketplaces are going after the expired listings from five or six years ago and remembering that the buyer-bump clause has been reversed. Tell your seller to put their property on the market and accept any offer subject to finding a new residence in 30 days.
 
On the offer side of real estate, it pays to be creative.
 
“You have to be creative in the marketplace,” said Kruse. “Price isn’t everything; there are other areas where the offer needs to be put together.”   
 
Check back in a few months for the next Market update which will cover mid-year changes to inventory and activity. 

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