If you’re a real estate agent, odds are that your marketing budget is coming out of your very own pocket. It’s true that if the marketing tactic doesn't cost money it costs you time, which all real estate agents know time is money. Throwing away your hard-earned cash chasing ineffective marketing strategies is just a waste.
When discussing marketing on the cheap, Social Media marketing usually tops the list. It is important to note when considering Social Media marketing to set realistic goals. If you think you should be on Facebook because 'everyone else is' but have not taken the time to learn how to use it you're setting yourself up for failure. In order to take full advantage of Social Media platforms like Facebook you must post original engaging content that will drive traffic to your website where customers can learn more about you and your expertise. What better way to do that than your very own blog!
You may have heard that blogging will improve your overall SEO (Search Engine Optimization) results, as well as drive increased visitor numbers to your website. However, you may be wondering if this will actually benefit you. The basic answer is “yes.”
Here are the four main reasons you should be blogging:
• Position your brand
• Develop customer relationships
• Increase traffic to your website
• Increase your search engine optimization results and rankings
Position Yourself and Your Brand as an Industry Leader
Well-written articles reflect your position as a leader in the real estate market. When you post articles that are informative, you market your skills and services. You will use your blog to share your credibility and expertise.
You will also be building trust. When you show that you are knowledgeable about the real estate market, it is more likely that your clients will trust you with their real estate transactions.
Develop Better Customer Relationships
Blogging provides an additional source to connect with your clients. When they connect to your website, they will be able to get to know your business. You will be building a customer base by becoming a source of information. By providing relevant information, clients are more likely to contact you when they are ready to buy or sell real estate.
In addition to blogs, you should make sure you answer or respond to any comments or questions. Interacting with your clients or followers will again increase their trust in you. This also presents you as responsive to your clients’ needs and questions.
Driving Traffic to Your Website
A blog provides the opportunity to present compelling content for your clients. This in turn, will drive traffic to your website.
Your blog should also be the foundation of all your social media platforms. You should post links to your blog from your social media, giving your followers the opportunity to visit your website. Blogs also encourage engagement and interaction, as well as improve likability and trust.
Increase Your SEO Results
Blogging will increase the effectiveness of your search engine optimization efforts. By providing fresh content, you can increase your search engine results. You should include relevant keywords in your blog articles. Keywords and topics are important in the way Google and other search engines find your site for these keywords.
According to Patricia Redsicker from SocialMediaExaminer.com, "Most marketers (49%) selected Facebook as the single most important social platform for their business, followed by LinkedIn (16%)." But for the Pros (marketers with three or more years of social media experience), 62% are making blogging a main priority in their marketing efforts and create very little content outside of their blog.
If you have just started blogging and are stuck as to what to talk about Redsicker suggests focussing on consistently giving your audience helpful advice that solves their problems. "If you're not 100% sure what kind of content to offer, survey your customers and ask them to tell you. Asking your customers not only gives you valuable insights about what they find useful, but can help promote your blog as well," Redsicker explains.
As you can see, adding a blog or submitting blogs to relevant sites is a very important part of your overall marketing arsenal. Your blog entries now act as a supply of posts for your Social Media outlets, including Facebook. If done consistently your blogs will be a large contributor to your real estate success!