Dear Friends,

We are going through a real estate era of unprecedented struggle. And unprecedented opportunity.  As the leading Broker for the southern half of Wisconsin, it is our job to keep you, the consumer:

• Fully informed with timely and complete information on all listed properties (ours and theirs).
• Alert to trends and opportunities as they happen daily if not hourly. (The real estate markets has taken on some of the characteristics of the stock market.)

We need to be transparent, thorough and committed. We are.

Each buyer and each seller is subject to very specific, local market conditions. Our current, general advice:

To the seller:

Don’t sell now unless one of the following fits:

a.)    You are going to be a move up buyer. You may lose $40,000 on your house but save $100,000 on the next and thereby gain $60,000 by taking a ”loss”.

b.)    You are moving to a different area. As a rule, your house will lose more value after it has been rented than selling it now.

c.)    You are headed into trouble with the lender. We can assist with the negotiation of a “short sale”  (cutting a deal with the lenders.)

d.)   You have a severe change in household circumstances (divorce, death, loss of income.) and staying where you are is a greater emotional strain than selling and moving on.

If you are selling, this is the most critical time to have professional representation. The buyers have huge advantages, the market is volatile and this is not your career.

To the buyer:

What are you waiting for?

a.)      Interest rates under 5%

b.)      Rising rents

c.)      Prices 20 – 30 less than 2-3 years ago.

d.)     $8000.00 cash back from the Feds if you qualify.

When there is blood on streets, act. There is blood on the streets.

And buyers more than ever need a guide through the fools gold and real gold opportunities. Simple formulas such as a % of assessed value simply are useless.

Our 30 years experience as #1 cause us to be the perfect vehicle for your buyer or seller needs. Feel free to contact me at 608.772.2912 or BillK@C21Affiliated.Com

With our 30 years of expertise, 98% consumer satisfaction and ability to listen and care, you have a clean shot at the best possible result. I look forward to hearing from you.

Bill Kessler

President