Online Marketing

CENTURY 21® Online

We’ve developed an extensive marketing program that includes:

More Exposure For Your Listings - As a franchisee your listings will be automatically distributed to over 500 real estate aggregator sites such as Realtor.com, Zillow, Trulia, and Homes.com, and the list goes on and on.

Online and Offline Advertising - From print campaigns and customizable ads to web banners and real estate website sponsorships, our System can put you at the doorstep of a larger audience than ever before.

Century21.com - Our national website has been recently attracting over 6.8 Million visits each month*. That traffic contributed to generating 1.75 million leads from all sources for our franchisees in 2014**. In 2013 and 2014, century21.com was the leader in unique visitors among national real estate franchise websites according to ComScore.***



 

Search Engine Optimization & Display Advertising - With 42% of consumers starting their purchase journey online****, the digital marketing team utilizes a number of Search Engine Optimization, Search Engine Marketing and Display Advertising tactics to target prospective home buyers and sellers, drive them to Century21Affiliated.com  and connect them with agents affiliated with the CENTURY 21® System.

Social Media - The CENTURY 21 System has the largest Facebook and Twitter following among national real estate franchise companies*****. Gaining added exposure to all listings. More importantly, CENTURY 21 Affiliated provides engaging social content and a comprehensive calendar platform to make social networking easier and more effective for our agents and listings.

Industry Leading Marketing Tools - An ever evolving industry can only keep up with the best tools. We deliver tools to our affiliated agents that can help grow their business. 

CRM System - To keep in touch with clients and turn leads into closed transactions all system members can utilize our fully integrated CRM systems with over 500 specially designed templates. Templates including greeting cards, newsletters, postcards, recruiting materials, and drip campaigns in both English and Spanish, all at no charge.
 
Repeat and Referral Business - We offer a loyalty program that provides personalized and professional-quality magazines and greeting cards to help system members cultivate and maintain relationships with clients. 
 
Listing Activity - Do you know how many views and leads your listings are getting across the web? Our proprietary program provides this information plus it creates a report that you can set up to automatically send to your sellers every two or four weeks. This data overcomes the number one objective of sellers, which is that they don’t receive regular updates from their agent. This is a great listing and recruiting tool.
 
Public Relations - Our PR Studio lets you access, customize, and quickly distribute newsworthy information to your local community. The program is turnkey and completely free to our franchisees.
 
The tools and systems offered by CENTURY 21 Affiliated and the CENTURY 21® System are unmatched in the industry. Contact us for additional questions!
 
*Google Analytics, January-March 2015
** Google Analytics, January-December 2014
***Data per ComScore, January-December 2013 and January-December 2014
****NAR 2013 PROFILE OF HOME BUYERS AND SELLERS
*****Data provided by Facebook.com and Twitter.com as of March 2015