CENTURY 21 Affiliated Named the Top Ranked Franchise in CENTURY 21 for the Tenth Consecutive Year
CENTURY 21 Affiliated, the leading real estate franchise within CENTURY 21®, recently announced its remarkable achievement of being named the #1 CENTURY 21 franchise in the world for the tenth year in a row. This unprecedented accomplishment of a CENTURY 21 franchise highlights CENTURY 21 Affiliated’s unwavering commitment to providing outstanding service and unmatched expertise to all their clients.
“We are very proud to reach the remarkable milestone of #1 in the World for 10 consecutive years,” expressed Dan Kruse, Owner and CEO. “Despite navigating unprecedented market conditions in recent years, this achievement stands as a testament to how our team remained dedicated to serving our clients.”
Over the past ten years, CENTURY 21 Affiliated has consistently outperformed the competition by embracing change, investing in technology, and fostering a positive culture of excellence. The company’s relentless pursuit of excellence has resulted in this remarkable achievement and transformed the real estate experience for thousands of clients across California, Michigan, Minnesota, Illinois, and Wisconsin.
Jasen Schrock, Owner and President of CENTURY 21 Affiliated, emphasized the dedication of their agents, stating, “Our agents demonstrate relentless commitment across every aspect of their profession. They consistently provide personalized experiences in every transaction, and we are excited to uphold our exceptional service standards as we move forward into 2024.”
As CENTURY 21 Affiliated celebrates this significant milestone, the company remains focused on the future. With plans to further enhance its services, innovate within the industry, and continue providing exceptional real estate experiences, CENTURY 21 Affiliated is poised for continued success and leadership in the global real estate market.
About CENTURY 21 Affiliated
CENTURY 21 Affiliated is a member of multiple listing services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,500+ sales professionals and 70+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for ten years in a row. Visit www.C21Affiliated.com to learn more.
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Decoding Excellence: How Your Go-To Brands Perfect the Art of Identity
What Makes a Brand Popular?
Ever find yourself marveling at how certain brands just stick with you? Well, it’s not pure magic; it’s strategic. In this week’s blog, we’re diving into what makes popular brands not just stand out but practically steal the show.
What You Need to Know:
- Consistent Visual Elements
- Compelling Brand Messaging
- Authenticity in Communications
- Adaptability
- Experiential Marketing Focused
1. Consistent Visual Elements:
According to HubSpot, the way consumers interpret your brand has a lot to do with color psychology:
- Approximately 90% of a consumers first impression is based on the brand’s primary color.
- Choice of color can influence awareness and recognition of your brand by as much as 80%
- 93% of consumers report making purchases based on visuals alone.
Logo Love: Think about Apple’s iconic bitten apple or Nike’s swoosh – these symbols practically shout the brand’s identity. What symbols come to mind when you think of your favorite brands, like the distinctive McDonald’s golden arches or Starbucks’ iconic mermaid?
- McDonald’s Golden Arches: The arches represent more than fast food; they symbolize a welcoming destination. How has this iconic logo influenced your perception of the brand?
- Starbucks Mermaid: The siren in the Starbucks logo has evolved over the years. What nuances do you notice in this evolution, and how does it align with the brand’s journey?
Color Vibes: Colors are the silent storytellers of branding. Think about Coca-Cola’s bold red or the soothing green of Starbucks. What emotions do these colors evoke, and how do they contribute to the overall brand experience?
- Coca-Cola’s Red: The vibrant red is associated with energy and excitement. How does this color choice reflect Coca-Cola’s brand personality, and how does it impact your emotional connection with the product?
- Starbucks’ Green: The calming green of Starbucks might evoke feelings of relaxation. How does this color choice align with the brand’s positioning as a cozy and comfortable coffee haven?
2. Compelling Brand Messaging:
Taglines and Slogans: What’s the difference? More than you think! According to HubSpot, “A slogan encompasses a company’s mission, what it stands for, and even how it’s helping customers in the individual campaigns the company might run. Slogans can therefore be longer than taglines.”
On the other hand, taglines are often shorter phrases that help immediately illicit a brand in the consumer’s mind. Consider the following, “I’m lovin’ it” – McDonald’s isn’t just selling burgers; they’re selling an experience. Think of Nike’s empowering “Just Do It” or the timeless “Have a break, have a Kit Kat.”
Storytime: Brands like Patagonia and TOMS weave stories that go beyond products. Patagonia’s commitment to environmental activism and TOMS’ one-for-one model tell a story that resonates. What brand stories align
with your values?
3. Authenticity in Communication:
Social Media Realness: Take a moment to appreciate Wendy’s Twitter sass. Which brands in your social media feed feel like real people?
- Wendy’s Twitter Sass: Wendy’s is known for its witty and sometimes sassy Twitter interactions. How does Wendy’s unique social media presence set it apart from other brands, and does it make you more inclined to engage with their content?
- Honest Marketing: Dove’s “Real Beauty” campaign and Ben & Jerry’s commitment to fair trade – these transparent marketing efforts build trust. Can you think of other brands that lay it all out on the table, and how does that impact your loyalty?
4. Adaptable Brand Evolution:
Rebranding Tales: Google’s transformation from a playful logo to a sleeker, more modern design or Airbnb’s shift to a symbol of belonging – how do you feel about brands evolving over time? Consider the evolution of Pepsi’s logo or the redesign of the Instagram icon.
Digital Charm: Responsive design is key. How does a seamless online experience, like that of Amazon or Netflix, influence your perception of a brand?
5. Experiential Marketing:
Property Adventures: Real estate brands using VR and AR for immersive property tours – imagine virtually walking through your dream house with Zillow or Realtor.com. How do these experiences influence your perception when making significant decisions?
Interactive Showcases: What features would you want to virtually explore in your dream neighborhood? Imagine engaging with an interactive online showcase from a real estate brand. How might that impact your decision to move?
Wrapping It Up
Unveiling the strategies behind brand identity reveals a fascinating world of connection and emotion. Now, reflect on your favorite brands. Is it the symbolism, the color palette, the stories, or the seamless online experience that draws you in? It’s not just about buying a product or a house; it’s about building a connection that lasts.
Crafting a Distinctive Brand Identity in 2024
A Crucial Element for Real Estate Agents’ Success
In the fast-paced and competitive world of real estate, establishing a strong brand identity is not just a luxury; it’s a necessity. A distinctive brand identity is the cornerstone of a real estate agent’s success, influencing how they are perceived by clients and setting them apart from the crowded marketplace. In this week’s post, we’ll explore what brand identity is and dive into its significance for real estate agents.
What You Need to Know:
- What is Brand Identity?
- The Importance of Having a Brand Identity for Real Estate Agents.
- Best Practices for Building Your Brand.
I. What is Brand Identity?
Brand identity encompasses the visual, verbal, and experiential elements that distinguish a brand in the eyes of its audience. It goes beyond just a logo or color scheme; it’s about the emotions and perceptions evoked when people interact with a brand. According to Forbes, “A brand is not merely a visual representation; it’s a comprehensive embodiment of who your company is, what it stands for, its distinctiveness, its audience and the tone it sets.”
Think about how you feel when you see the logo of your favorite brand. How about what you think when you hear someone (or something) mention that brand?
These feelings you get have been carefully crafted by the brand itself through its design, product offerings, user experience, and so much more. Simply put, everything is intentional.
For real estate agents, brand identity extends to how they present themselves online, in print, and in person. It’s the unique combination of their values, personality, and professionalism that leaves a lasting impression on clients and prospects.
Food for Thought: Have you considered how you want people to feel when they hear your name? This isn’t just tied to real estate. Real estate may be what you do, but it also needs to be who you are when it comes to your brand perception.
II. The Importance of Having a Brand Identity for Real Estate Agents:
1. Building Trust and Credibility with Your Personal Brand:
Trust is paramount in the real estate industry, and a well-crafted brand identity can significantly contribute to building trust with clients. According to a recent publication by The Story League, “Your personal brand is the tool that communicates your character, your values and the experience and ethic that sets you apart from competitors. In real estate, a strong personal brand is not a luxury – it is a necessity, enabling you to be front of mind among vendors and sellers.” Having a recognizable and trustworthy brand can reassure clients they are working with a professional who is dedicated to their needs.
2. Differentiating Yourself in a Crowded Market:
Real estate is a highly competitive field, with numerous agents vying for the attention of potential clients. A distinctive brand identity helps agents stand out from the crowd. And let’s be honest, outside of a few big names in each market, most agents don’t have a carefully crafted brand identity of their own. Taking the time to craft your brand identity as you grow your business will help set you apart in the crowded real estate market.
3. Consistent Communication:
Consistency is crucial in maintaining a strong brand identity. Whether through social media, marketing materials, or face-to-face interactions, real estate agents need to communicate a consistent message that aligns with their brand. Whatever your choice of methods to connect with you clients are, consistency helps to keep you top of mind.
Consistency is not just about creating and posting content. It’s about how the content is presented. Some things to consider when building consistency within your brand are:
- Tone of Voice
- Colors and Mood of Images and Videos
- Where you Post and How Often
- Calls to Action
III. Best Practices for Real Estate Agents’ Brand Identity:
1. Define Your Unique Value Proposition (UVP):
Identify what sets you apart from other real estate agents. Your UVP should be a central component of your brand identity, reflecting the unique qualities and services that make you the right choice for your target audience.
2. Design a Memorable Visual Identity:
Invest in a professionally designed logo, choose a cohesive color palette, and develop a consistent visual style. Your visual identity should resonate with your target market and convey the professionalism and reliability that clients seek.
3. Establish Consistent Messaging:
Craft a clear and compelling brand message that communicates your values, expertise, and commitment to your clients. Ensure that this messaging is consistent across all communication channels, from your website to your social media profiles and printed materials.
Wrapping It Up
In the dynamic and competitive world of real estate, a strong brand identity is not just a marketing tool; it’s a strategic asset that can elevate an agent’s success. By building trust, differentiating themselves in a crowded market, and maintaining consistent communication, real estate agents can create a brand that resonates with clients and sets the stage for long-term success. Following best practices and drawing insights from reputable sources can guide agents in developing a brand identity that stands the test of time.
CENTURY 21 Affiliated Expands Presence with New Office in Quincy, MI
MADISON, WI — CENTURY 21 Affiliated, the #1 CENTURY 21 franchise in the world, is pleased to announce the opening of its newest office in Quincy, MI, further solidifying its commitment to serving the local community. The new office, located at 31 E. Chicago St, Quincy, MI 49082, is set to provide top-tier real estate services to clients in Quincy and the surrounding areas.
The expansion into Quincy is a strategic move by CENTURY 21 Affiliated, designed to meet the growing demand for real estate services in this thriving region. With a team of highly skilled and experienced real estate professionals, the new office is well-equipped to assist buyers and sellers in achieving their real estate goals.
Jasen Schrock, President and Owner of CENTURY 21 Affiliated, expressed his excitement about this new venture, stating, “We are thrilled to open our doors in Quincy, MI. This expansion is a testament to our commitment to providing exceptional real estate services to communities throughout the region. Our team of dedicated professionals is ready to assist clients with their real estate needs, whether it’s finding the perfect home or successfully selling their property.”
The Quincy office is part of CENTURY 21 Affiliated’s ongoing effort to offer personalized and comprehensive real estate solutions to clients across Michigan and beyond. With a reputation for excellence in customer service and a deep understanding of the local real estate market, the firm aims to make the buying and selling process a seamless and rewarding experience for all clients.
About CENTURY 21 Affiliated
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,700+ sales professionals and 80+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for nine years in a row. Visit www.century21affiliated.com to learn more.
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CENTURY 21 Affiliated Grows Market Presence in Michigan with CENTURY 21 Cedarwood in Holt, MI
CENTURY 21 Affiliated is pleased to announce that CENTURY 21 Cedarwood, from Holt, MI has joined the Affiliated Family.
The new CENTURY 21 Affiliated office is located at 4170 Charlar Drive, Holt, MI 48842 and will be under the leadership of Team Leader Aaron Fox and Administrative Professional Kris Weymouth. The office also hosts 15 experienced real estate professionals who focus on residential, commercial, vacant land, FHA foreclosures and more.
“We are excited to have Kris and her office join our Affiliated Family,” said Jasen Schrock, President of CENTURY 21 Affiliated – Michigan. “The Holt agents are dedicated to their community, and we can’t wait to support them in the years to come.”
Previously a REMAX affiliate and then an independent brokerage, Broker/Owner Roger Weymouth transitioned the office to the CENTURY 21 brand. CENTURY 21 Cedarwood opened its doors on September 1, 2013 and has won the CENTURY 21 Gold Medallion Award and Per Person Productivity award throughout the decade.
The office and its agents are dedicated to the close-knit Holt community, with several agents involved in the Community Enhancement Committee at GLAR. The office also sponsors a local family every Christmas and provides them with desired items and gifts for the holiday season.
We are most excited about is the feeling of family and brotherhood that exists within CENTURY 21 Affiliated,” said Kris Weymouth. “Those values are what CENTURY 21 Cedarwood was composed of and best represents our close-knit culture. We are looking forward to a prosperous and bright future!”
About CENTURY 21 Affiliated
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,700+ sales professionals and 80+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for nine years in a row. Visit www.century21affiliated.com to learn more.
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CENTURY 21 Affiliated Holds Grand Opening in Elkhorn, WI
(Elkhorn, WI – May 2, 2023)– CENTURY 21 Affiliated will be opening its doors for their Grand Opening event today. The public is invited to celebrate the occasion and to experience the relentless real estate professionals firsthand. The event will be at 4:00 PM – 7:00 PM at the office, located at 210 O’Connor Dr #104, Elkhorn, WI 53121.
The grand opening will include drinks and light appetizers with agents, clients and CENTURY 21 leadership to celebrate the continued growth of the office.
“We are thrilled to show off our expanded space and to have joined the Chamber of Commerce last year,” said team leader Jessica Johnson.
2022 was yet another successful year for CENTURY 21 Affiliated, opening multiple new offices and joining forces with CENTURY 21 Award in Southern California. CENTURY 21 Affiliated was also named the #1 CENTURY 21 franchise for the ninth year in a row, and now has offices in five states and three time-zones.
“We couldn’t be happier to have this space and to be able to better serve our sales associates and the customers and clients they serve every day,” said Dan Kruse, CENTURY 21 Affiliated’s CEO. “It is also a sign of our commitment to continued growth in this market.
About CENTURY 21 Affiliated
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,700+ sales professionals and 80+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for nine years in a row. Visit www.century21affiliated.com to learn more.
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REAL Trends Recognizes CENTURY 21 Affiliated Among Leading Realty Firms in 2022
Madison, WI (Grassroots Newswire) 3/27/2023 — REAL Trends recently recognized CENTURY 21 Affiliated as a leading realty firm on the REAL Trends 500 list. Ranked the 35th brokerage by sales in the United States, the REAL Trends 500 places CENTURY 21 Affiliated as the top-producing CENTURY 21 franchise.
CENTURY 21 Affiliated has also been named the #53 firm in 2022 sales volume and #53 in the “Billionaires Club” by closing 4.7 billion dollars in sales last year. This rank is up four spots from last year’s report.
“2022 might have been a roller coaster year, but that didn’t stop the top brokerages from finding success,” RealTrends.com reports on their website.
The REAL Trends 500 places CENTURY 21 Affiliated as the #1 brokerage in Wisconsin, #2 in California, #3 in Michigan and Minnesota, and no. 4 in Illinois.
“In an ever-changing market environment, our CENTURY 21 Affiliated agents stood strong and provided outstanding service to their clients in over 12,000+ transactions,” said Dan Kruse, Owner & CEO of CENTURY 21 Affiliated. “We are thrilled to be named within the top 50 brokerages nationwide.”
2022 was another successful year for CENTURY 21 Affiliated, opening multiple new offices and joining forces with CENTURY 21 Award in Southern California. This partnership was the first time two top-ranked CENTURY 21 franchises joined forces.
CENTURY 21 Affiliated now has 80 offices in three time zones (Pacific, Central and Eastern), and five states with 1,700 agents.
About CENTURY 21 Affiliated
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,700+ sales professionals and 80 offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for nine years in a row. Visit www.century21affiliated.com to learn more.
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CENTURY 21 Affiliated Agents Named in CENTURY 21’s Top 10
Madison, WI (Grassroots Newswire) 3/20/2023 — CENTURY 21 Affiliated is proud to announce that two individuals and four teams were ranked Top 10 across all CENTURY 21 franchises.
Individuals
- Gary Ward from San Clemente, CA was ranked the #2 individual producer in AGC.
- Kristine Jukuri Weidner from Houghton, MI was ranked the #8 individual producer in units sold.
Teams
- Stacey Hennessey & Co. from Appleton, WI were ranked the #1 team in units, and #4 team in AGC in the “Relentless 5” category.
- The Power Team from Beloit, WI were ranked #2 in units in the “Relentless 5” category.
- Angela Averill Team from Lansing, MI were ranked #5 in units in the “Relentless 5” category.
- Helms & Rose Team from Beloit, WI were ranked #8 in units in the “Relentless 5” category.
“We are so proud of our agents who represent CENTURY 21 Affiliated in the nation’s Top 10,” said Dan Kruse, Owner & CEO of CENTURY 21 Affiliated. “Their service to their clients is unmatched and we are lucky to have them part of the Affiliated Family.”
About CENTURY 21 Affiliated
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota, and Wisconsin, with over 1,700+ sales professionals and 80 offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise worldwide for nine years in a row. Visit www.century21affiliated.com to learn more.
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CENTURY 21 Affiliated Named Top Workplace in 2022
CENTURY 21 Affiliated is thrilled to announce they have been recognized by The Wisconsin State Journal as a Top Workplace in the Greater Madison area for 2022.
Awarded in the small business category, CENTURY 21 Affiliated sits among 60 local companies and organizations who have gone above and beyond for their employees.
16,000 employees in the Madison market were surveyed by Energage. The Top Workplace survey consisted of 24 questions, of which 15 were related to company culture.
According to their website, Energage is a purpose-driven technology company that powers Top Workplaces, the premier employer recognition program. Analyzing data from a short, research-based employee survey, Energage identifies people-first Top Workplaces across the country, as well as regionally in partnership with 59 of the nation’s most reputable media outlets.
“We are excited to be recognized as a Top Workplace in the real estate industry,” said Dan Kruse, CEO and Owner of CENTURY 21 Affiliated. “We fondly refer to ourselves as the Affiliated Family, and this recognition could not be more representative of our culture.”
CENTURY 21 Affiliated was established in 1978 with a dream to serve the Capitol City and has grown over the last 40 years to serve 100 +communities across the United States.
About CENTURY 21 Affiliated
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota and Wisconsin with more than 1,700 sales professionals and 80+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy is what has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise in the world for nine years in a row. Visit https://www.Century21Affiliated.com to learn more.
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CENTURY 21 Affiliated Opens New Office in Dowagiac, MI
Madison, WI (Grassroots Newswire) March 9, 2023– CENTURY 21 Affiliated is excited to announce the opening of a new sales office in Dowagiac, MI, located at 113 Commercial St, Dowagiac, MI 49047.
“We are thrilled to have an office that can serve the Dowagiac community,” said CENTURY 21 Affiliated Owner and President Jasen Schrock. “The dedication our agents give their clients is CENTURY 21 Affiliated’s secret sauce, and we are thrilled to have an active presence in Dowagiac.”
The Dowagiac, MI office currently houses four real estate professionals, The Myers-Henry & Hassle Team and is run by Team Leader Josh Frazee.
“The Dowagiac office will be home to four strong independent women who are proud of their community,” said Frazee. “We are excited to have them part of our Affiliated Family!”
The new Dowagiac office was welcomed by the Dowagiac Chamber of Commerce in a ribbon cutting ceremony on Wednesday, March 1, 2023.
CENTURY 21 Affiliated, the top-ranked franchise, has offices in three time zones (Pacific, Central, and Eastern), 1,700+ agents, and 80+ locations across California, Illinois, Michigan, Minnesota, and Wisconsin.
About CENTURY 21 Affiliated
CENTURY 21 Affiliated is a member of multiple listings services in California, Illinois, Michigan, Minnesota and Wisconsin with more than 1,700 sales professionals and 80+ offices. CENTURY 21 Affiliated also specializes in worldwide relocation. At CENTURY 21 Affiliated, the customer comes first. The complete commitment to this philosophy is what has made CENTURY 21 Affiliated such a powerful force in the real estate industry. CENTURY 21 Affiliated has been ranked the No. 1 CENTURY 21® franchise in the world for nine years in a row. Visit https://www.Century21Affiliated.com to learn more.
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