According to a recently released 2016 Millward Brown consumer survey, when presented with a list of real estate agencies, total awareness of the iconic CENTURY 21® brand among the Hispanic community was 91%, significantly higher than the nearest competitor at 69%.
For Hispanic Millennials in particular, total awareness was at 88%, 24 percentage points higher than the next competitor at 64%. At 45%, Hispanic consumers also selected the CENTURY 21 System as the most recognized name in real estate,* significantly higher than the nearest competitor at 32%.
“The Millward Brown research affirms that our franchise network is earning the trust and affinity of Hispanic real estate consumers,” said Rick Davidson, president and chief executive officer, Century 21 Real Estate LLC. “We are proud of the difference that C21-affiliated brokers and agents are making each and every day, helping Latino home buyers and sellers make informed real estate decisions and to realize the dream of homeownership.”
In addition, the CENTURY 21 brand also ranked highest in total brand awareness among all consumers for the 18th consecutive year in Millward Brown's ad tracking study.
Originoally posted on http://tapin.century21.com/
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