If there was a magic formula for selling real estate quickly and easily, you can bet every real estate agent would be signing up. Real estate sales affect agents, buyers and sellers one way or another. Although homes need to be in good condition and offer what buyers are currently seeking, ultimately the real estate agent drives the sales. To stay on top of their game and work a little magic, smart agents have learned that a home warranty, also called a home protection plan, can work miracles for increasing sales and quick turnarounds. Learn how agents, sellers and buyers benefit from home warranties and all come out winners.
Home warranty programs are available for purchase by consumers who want protection for home appliances and major home systems in the event they fail or break down. If any of the items under warranty in the program should fail, the consumer simply contacts the home warranty company and they see to it that the item is inspected, repaired or replaced by a qualified contractor.
Agents Start the Process
Once a real estate agent learns about the advantages of home warranty programs, work takes on new meaning and they see the possibilities for success. Skeptical buyers are no longer afraid to consider older homes when sellers pay for a home warranty. After an agent explains that the warranty covers appliances and major heating, electrical and cooling systems, clients become eager to see a home that was once not considered. The agent just got a shot at another sale!
Real estate agents have more time to devote to selling homes because they are not continually working out last minute problems and negotiations with sellers and buyers over failing appliances and air conditioners. REALTORS® can sell any home that comes with a home warranty faster. Home warranties are almost like having insurance. Customers like the idea of buying a home and not worrying about troubleshooting repairs, hiring contractors and forking over more money. Home warranty programs provide the magical solution for problem homes that aren’t turning over. Some homes may have the most wonderful qualities, but it’s often the bonus of a warranty program that seals the deal.
Warranties help agents to get satisfied sellers and buyers, which in turn leads to more referrals and increased future business. Real estate agents stand to make more money when they sell more homes. There is no doubt about it; REALTORS® are in business for the money. Selling homes with warranties provided by the seller goes a long way to increasing REALTORS'® incomes!
Sellers Take the Lead from Agents
Sellers are overjoyed at the prospect of a home warranty that gives their home an edge when selling in a competitive housing market. Homes with a warranty typically sell for more money than those with no warranty. Any seller would be pleased to get top dollar for their home. Faster sales are appealing to sellers. Constant cleaning and showing the house weakly is tiring on sellers. The faster the home sells the better!
Buyers Dive at the Opportunity to Purchase Homes with a Warranty
Homes that come with a home warranty help to assure buyers that repairs for warrantied items are covered by the seller through warranty coverage. Interested home buyers don’t have to speculate on mechanical problems down the road and how much it’s going to cost them after they move in.
If we all had our way, homes would sell instantly and would always be a snap. However, life is full of surprises. Sometimes you’ve got to work a little magic with home warranty plans so REALTORS®, sellers and buyers all win.
By David Glenn
David Glenn is a home improvement expert. He freelance writes about home maintenance and DIY home repair. He's also knowledgeable about topics like how to improve social presence and build a reputation online.
This blog was originally published on RISMedia's blog, Housecall. Check the blog daily for winning real estate tips and tricks for you and your clients.