Marketing Matters: How to Start a Blog


Whether you're a small business or just an individual with a unique passion you'd like to share, a blog can be a great way to connect with and expand your audience, and show off your voice and talent. Internet marketing agency Fishbat offers the following tips that will attract eyeballs and convert potential customers:

Ask yourself what value you can bring to the world. With 2 million blog posts being published every day, yours has to stand out by providing value to the reader. Don't just speak at them, speak to them. Use your experience, industry knowledge and unique products to position yourself as a brand leader; educate the public and address any questions the readers might have.

Pick a blog platform that's reliable and easy to use. The focus of building your blog should be the content not maintaining blog site itself. Find a blog hosting platform that doesn't require coding and makes it easy to get your blog up and running with templates and simple designs. That way, you can focus your time on creating great content rather than figuring out how to configure the blog.

Define your target audience and write the content that they want. You should define some key elements of your audience before you write any content: what are their general ages? Interests? Pain points? Knowing these things allows you to craft content with a purpose, which is more likely to engage your audience and drive them to further action.

Be consistent and don't get discouraged. Don't be disappointed if your blog posts aren't immediately getting a lot of traffic. You may have to put out content for a while and establish yourself as an industry authority before people notice and search algorithms pick up on your blogs. The key is to be consistent and keep putting out content; it will pay off down the road.

Source: Fishbat 

Reprinted with permission from RISMedia. ©2018. All rights reserved.

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